We all understand freight pricing is dynamic since it depends on many market aspects. Companies within the transportation and logistics industry must find the perfect freight pricing strategy to ensure they are a competitive alternative to their clients and obtain the margins they want to be profitable. Successful businesses charge prices that combine two essential elements: their service levels and market conditions.
Types of Freight Pricing Strategies
Revenue Management Strategy
This strategy bases its prices on the freight’s destination and the space it occupies in the trailer. The shipper only pays the percentage of the trailer that they use. But sometimes, shippers rather pay the entire trailer’s rate to ensure timely delivery.
Yield Management Strategy
Yield Management bases its prices on how quickly the customer needs its freight delivered. The rate may vary depending on the timeline, and it represents the different variables transportation must work with, like altering routes or using other drivers to deliver on time.
Geographical Pricing Strategy
This strategy bases its prices on the location where the freight needs to be delivered. It’s mostly used for long-haul businesses. The price range considers fuel costs, driver wages, vehicle wear and tear, and other factors.
Zone Pricing Strategy
Zone pricing is similar to the geographical pricing strategy but considers shorter destinations within the same zone.
Uniform Delivery Pricing Strategy
This pricing strategy is not as common as the ones mentioned above, but some companies use it. This pricing strategy charges the same price for any customer.
These are just some of the different strategies companies can implement to create a competitive pricing strategy that aligns with the service levels they provide and the market conditions.
The Importance of Data when Pricing Freight
One of the most important elements of any business is its data and knowing how to use it. To price freight correctly, you can look back at your data and see the prices you’ve placed on specific freight and lanes. Historical data is your ally; use it to price freight easier and at competitive rates.
At Logistics Group International, we integrate technology to access data points that allow us to provide competitive freight pricing. Our years of experience enable our team to deliver the high-quality services and outstanding customer experiences you seek.