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When asking about the major pain points of companies within the transportation and logistics industry, one subject always pops up: supply chain visibility. With the implementation of technology within most companies’ processes, visibility has ceased to be a luxury for few and has become a requirement for all. 

What is supply chain visibility? 

Supply chain visibility refers to the ability to track your goods through the entire transportation process, from supplier to manufacturer to consumer. Sounds straightforward, but it requires a lot of effort, communication between all the moving parts, and most importantly, technology.  

Implementing the right software in your business means you’ll be able to track your shipments and provide accurate information to your clients. In turn, you’ll have useful data and satisfied customers.  

The Importance of Supply Chain Visibility 

But let’s dive deeper into the importance of supply chain visibility and the benefit it can provide your business.  

  • Access better information 

Supply chain visibility allows you to have access to better data about your freight. We all know that better data means better processes and satisfied clients. Through the implementation of technology and software, you’ll be able to track your freight and obtain accurate information about ETAs.  

In the transportation and logistics industry, there are vast amounts of data, from freight weight, size, locations, traffic, vehicle diagnostics, weather, and much more. It can become overwhelming. With the right software in place, you’ll be able to mix and match all the information and use it for your company’s benefit.  

  • Avoid disruptions 

Knowing the exact location of your freight helps you avoid inconveniences with your clients. Additionally, visibility also refers to your internal processes within your organization. Having internal systems automating your company’s processes will provide you with a more efficient workflow. 

By having a clear view of the required data, you’ll know where there are issues in your internal and external processes, which helps you foresee and prevent bottlenecks and possible delays.  

  • Cost reductions 

Understanding where there’s room for improvements will help you avoid spending resources in specific areas of your business. Through transparency and visibility, you’ll have a complete view of your process that’ll allow you to find the specific areas where you need to invest to improve the process and the ones that do not need any investment.  

Investing resources in the right areas will ensure you’re not wasting money and time when it’s not needed. Instead, invest in the areas that will ensure your business flows more efficiently.  

  • Customer satisfaction 

At the end of the day, everything that you do in your organization is for the benefit of your clients. Therefore, being able to visualize data, avoid disruptions, and cost reductions will allow you to provide better services and keep your customers satisfied.  

Providing them with the right data when they need it is crucial for them to organize their own processes.  


Having a thriving business nowadays means being able to anticipate uncertainties and better prepare for unprecedented times. With data and the ability to access it, you’ll be able to avoid future disruptions and provide the best services for your clients.